Strategic Partnerships

Industry Association

WFDSA

World Federation of Direct Selling Associations

WFDSA is the leading international non-governmental organization representing the direct selling industry worldwide. Operating as a federation of national Direct Selling Associations, it sets ethical standards, publishes industry research, and advocates for the direct selling channel globally. WFDSA provides its members with codes of conduct, consumer protection frameworks, and knowledge-sharing platforms including its annual World Congress.

59+

National DSAs

$164B

Global Retail Sales

104M+

Representatives

Why This Partnership Matters

WFDSA is the global governing body and standard-setter for the direct selling industry. Alignment with WFDSA standards lends credibility and legitimacy to any direct selling operation, providing access to global industry data, best practices, and a network of national DSAs that facilitate market entry across multiple countries.

Leadership

Roger Barnett

Chairman, WFDSA • CEO, Shaklee Corporation

Elected WFDSA Chairman in 2020, Roger Barnett also serves as Chairman and CEO of Shaklee Corporation. He holds degrees from Yale College, Yale Law School, and Harvard Business School, and was recognized as a Global Leader for Tomorrow by the World Economic Forum.

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Industry Association

DSAP

Direct Selling Association of the Philippines

DSAP is the national trade association representing legitimate direct selling companies operating in the Philippines. It develops industry standards, enforces a Code of Practice for Business Conduct, handles consumer complaint procedures, and conducts anti-pyramiding education campaigns. As a WFDSA member, DSAP plays a critical role in distinguishing legitimate direct selling from illegal pyramid schemes in the Philippine market.

Member Companies

2M+

Direct Sellers

1983

Established

Why This Partnership Matters

The Philippines is one of the most active direct selling markets in Asia with over 2 million sellers. DSAP's frameworks for self-regulation, anti-pyramid education, and consumer protection provide a replicable blueprint for building industry credibility and creating a regulatory environment that supports legitimate direct selling.

Leadership

Joey J. Sarmiento

Chairman, DSAP

Joey J. Sarmiento serves as the current Chairman of DSAP and Vice President for Asia at Max Health and Living International. He has led key initiatives including DSAP's partnership with the Philippine Department of Trade and Industry to combat unauthorized online sales.

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Direct Selling Network

QNET

Global Direct Selling & Lifestyle Company

QNET is a wellness and lifestyle direct selling company that operates through an e-commerce-powered MLM model. Founded in 1998 by Vijay Eswaran and Joseph Bismark, the company sells products spanning health and wellness, personal care, nutrition, luxury watches, and technology. With a strong presence across Asia, Africa, and the Middle East, QNET has become one of the most prominent direct selling companies operating on the African continent.

100+

Countries Reached

$520M

Annual Revenue

1998

Founded

Why This Partnership Matters

QNET's nearly two-decade track record in sub-Saharan Africa demonstrates that the direct selling model works in African markets despite infrastructure challenges. With offices in Rwanda and Cote d'Ivoire and 25,000+ trained representatives across 10+ African countries, QNET provides valuable insights into operating direct selling networks across the continent.

Leadership

Dato' Sri Vijay Eswaran

Founder • Executive Chairman, QI Group

Vijay Eswaran co-founded QNET in 1998 and built the QI Group into a diversified conglomerate spanning direct selling, luxury, education, and hospitality. He holds degrees from the London School of Economics and an MBA from Southern Illinois University.

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Technology Partner

iMatrix Systems

MLM Back-Office Software & Commission Engine

iMatrix Software provides a cloud-based SaaS platform specifically designed for network marketing, direct sales, and MLM organizations. Their platform includes a corporate back office, member back office, replicated websites, mobile app, API library, and a powerful enterprise-level commission engine. Supporting multiple languages and currencies, iMatrix has served hundreds of companies worldwide since 1997.

1997

Founded

25+

Years Experience

100s

Companies Served

Why This Partnership Matters

iMatrix's multi-currency and multi-language support is critical for operations across African markets with diverse currencies and languages. As our technology vendor, iMatrix provides a proven, battle-tested back-office system powering commission calculations, distributor management, e-commerce, and real-time reporting — all essential infrastructure for pan-African MLM operations.

Leadership

Asaf Benhaim

Founder • CEO, iMatrix Software

Asaf Benhaim launched iMatrix Software in 2002, growing the company from a small operation into a trusted platform serving hundreds of network marketing and direct sales organizations across the globe.

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Nutrition & Wellness

Herbalife

Global Nutrition Company

Herbalife is one of the largest and most well-known direct selling companies in the world, developing and marketing science-backed nutritional products including meal replacement shakes, protein supplements, teas and beverages, vitamins, sports nutrition, and skin care. Founded in 1980, Herbalife distributes exclusively through independent distributors across 95 countries, setting the gold standard for nutrition-focused direct selling.

$5B

Annual Revenue

Countries

4.5M

Distributors

Why This Partnership Matters

Herbalife's presence in 95 countries and $5 billion in revenue demonstrates the massive scale achievable through the MLM model. Its science-backed product development approach, global compliance infrastructure, and compensation plan design serve as industry references. Herbalife's existing presence across African markets validates consumer demand for wellness and nutrition products sold through direct selling channels on the continent.

Leadership

Stephan Gratziani

Chief Executive Officer, Herbalife

Appointed CEO in 2025, Stephan Gratziani is the first distributor since founder Mark Hughes to lead the company. His journey began in 1991, and over 32 years he built one of the most successful global distributorships spanning 70+ markets.

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Fintech & Payments

Flutterwave

Africa's Leading Payment Technology Company

Flutterwave provides payment infrastructure enabling businesses to make and accept payments across the African continent and globally. The platform supports multiple payment methods including cards, bank transfers, mobile money, and USSD — channels that are critical in African markets where mobile money dominates. Founded in 2016, Flutterwave has rapidly become Africa's most valuable fintech company, processing billions of dollars in transactions.

$3B

Valuation

35+

African Countries

290K+

Merchants Served

Why This Partnership Matters

Flutterwave is the most critical infrastructure partner for any direct selling company operating in Africa. It solves the challenge of collecting payments and disbursing commissions across borders with different currencies, banking systems, and regulatory environments. With support for local payment methods like mobile money and USSD, Flutterwave serves as a single integration to handle product payments and distributor commission payouts across the entire continent.

Leadership

Olugbenga "GB" Agboola

Founder • CEO, Flutterwave

Olugbenga Agboola co-founded Flutterwave in 2016 after working at PayPal and Google. Named to Fortune's 40 Under 40 and Time's Next 100, he holds degrees from Oxford's Said Business School and MIT Sloan.

WFDSA

Why This Partnership Matters

DSAP

Why This Partnership Matters

QNET

Why This Partnership Matters

iMatrix Systems

Why This Partnership Matters

Herbalife

Why This Partnership Matters

Flutterwave

Why This Partnership Matters

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